August 24, 2022 | By Good Vibes

The creative content we all see on the television screen it requires a lot of hard work buy a diligent team of skilled professionals. It is very easy to judge a show and say how boring it is or how substandard it is! But on the other side of the camera, no one realises the amount of backbreaking work that has been put into producing the show. Hence, to avoid such results from the viewers' end, the TV serial production house should make sure to leave no stone unturned to produce a TV serial that receives positive feedback.

Setting up a video production business and getting the company up and running can be a daunting task. Before entering the industry as a TV production house, one needs to keep in mind a few things that will help set up the business. We bring you a list of six essentials you should consider before starting your own TV production house.

1. What are you offering?

The first thing one should decide is what you wish to offer as a serial production house. Choose your options from being an independent tv serial production house that owns the creative bit and produces TV serials from scratch or a tv production house that handles production work as an outsourced agency. The former gets the liberty to decide the genre, story, and character and manages all activities from pre-production to post-production, marketing and airing. In contrast, the latter is more like an outsourced agency that only films the serial and hands it to the producers for marketing and showcasing.

2. Set a genre

The entertainment industry has a broad spectrum of genres. Pick what kind of videos you would like to produce. Choosing a particular type can help you make a mark for yourself. Repeating genre enhances skills and helps make you carve out a niche for yourself. So if you start with teen dramas and continue your journey for a significant time, you may be seen as a teen drama specialist. Once your serial production house starts getting recognition, it opens up doors for a variety of work.

3. Arrange your funds and plan your finances

Setting up a serial production house is an exorbitant affair. It is essential to plan your finances well in advance to avoid any last-minute money-related issues, which more often result in breaking off the production and further losses. Get your project financed by industry financiers. With the help of a professional accountant, set a budget for all activities right from the start to the end. If producing as a tv serial production house for a TV channel or a producer, you might get funds from them, but planning and fund delegation also plays an important part here.

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4. Create your portfolio

Serial production is a work of art, and people will not buy your work unless you show them what you have. Hence, it is crucial to create a portfolio. Start with making smaller films/serials and showcase them on public platforms like YouTube and other video streaming channels. Participating in film festivals is also an excellent way to present your production skills. When end consumers and the viewers start loving your work, you are bound to get a job as a serial production house.

5. Marketing is the key

Marketing is an essential component of any business, whether entertainment or otherwise. A business house needs to produce a product/service and then reach out to potential customers to sell it. It’s simple math! A TV production house business is no different. Once you know what you want and produce it well, take it to the industry customers. The ways are pretty straightforward: use video streaming platforms like YouTube, spread the word on social media or prepare for direct marketing. Engage a marketing expert and plan a marketing strategy that best suits your services.

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6. Set your team

Getting a talented and creative team is a goal of every business establishment. In a TV serial production house, it is vital to set up a team that stays for long and contributes with their experience and expertise. A TV production house needs professionals at all levels- pre-production, production, post-production, marketing & promotion, finance & accounting, legal and more. Especially the team involved at all production levels should be on the same page as the goals and vision of the company. Choose your employees judiciously.

Besides the pointers mentioned above, remember that experience is the key to a successful business. An additional tip is to work in a tv serial production house and gather hands-on experience and grassroots-level expertise to understand the business better and take better decisions based on the above suggestions!

Planning is a trait and part of any successful production firm. Good Vibes is a house that has taken the profession very seriously, and as a video production company, it has planned each step of its foundation, like mentioned above, before setting a foot into the business, giving it an edge to serve better.